Since it was first established, SDU's target group was limited to university graduates.
Another objective of the unit was to encourage public discussion about the perceived problem of the large number of better-educated women remaining unmarried.
The fact that the SDU was formed the following year has led many to perceive the debate to be the main reason behind the establishment of the unit and its exclusive focus.
Public reaction to the former SDU was initially that of disdain; graduate women were unhappy about their plight being addressed so prominently, while non-graduate women and their parents were upset at the government for dissuading graduate men from marrying them.
The data, which was collected during a series of face-to-face interviews, showed that, while nine out of ten would like to get married, only 35 per cent of them were certain about their intentions.
Earlier in the same year, SDU had conducted another survey which assessed attitudes of singles in general towards courtship and marriage.