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CDNow had the idea that music-oriented websites could review or list albums on their pages that their visitors might be interested in purchasing.These websites could also offer a link that would take visitors directly to CDNow to purchase the albums.By 1993, PC Flowers & Gifts generated sales in excess of million per year on the Prodigy service.In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business.Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing and in some sense display advertising.On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking.Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U. In November 1994, CDNow launched its Buy Web program.

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For instance, You Tube allows video-makers to embed advertisements through Google's affiliate network.

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  1. Employees working as Deputy Assistant Directors (Sample size = 120) in National Database and Registration Authority (NADRA) were selected by convenience sampling for collection of data through questionnaires (Thomas-Kilmann Instrument) and collected data was analyzed through descriptive statistics.