Dating on damand
It’s hard to imagine anyone looking at the frighteningly simple swipe-left functionality of Tinder and saying, “It’s just too complicated.” But think about it: Users have to swipe in hopes of a match, then chat in hopes of a spark and then maybe (but probably not ever) make plans with your potential soul mate.
The recent upsurge of “on-demand dating” promises to end all that.
It’s just a data problem.” She predicts a Siri-like effect happening with on-demand dating: “An app like Whim, over time, becomes an increasingly sophisticated virtual personal assistant — anticipating your preferences for whom you’d like to meet, when and where, and facilitating those setups.” Peters takes us through the necessary steps on Whim to get from pixellated pic to dream date: Step one: Sign up and create a profile, similar to how you would on Tinder or Hinge (you can use Facebook to expedite). Whim thrives based on getting people off the app and onto their dates with as little time as possible spent on their platform,” Peters says. “I feel like none of my friends use Tinder anymore.
Why shouldn’t going from your phone to a date be seamless as well? Result: As soon as two people who have said "yes" to each other become available at the same time, Whim schedules a date for them — picking a specific time and bar or cafe to meet up. “Tinder thrives based on getting people to spend as much time as possible on their platform.
Users can choose not to display their location, they can disable GPS and limit what type of people are able to contact them.
Close behind Clover is upstart Whim, which debuted in the Apple earlier this month after successfully completing its beta phase in LA in 2014.
“But in reality, these apps are a tool for grown-ups and their use is a choice, pure and simple.” However, even with all the bells and whistles and happy anecdotes of on-demand dating, Tinder is still the giant to beat.
“At this stage, there are no on-demand dating services that could rival apps like Tinder because of its incredible growth and prevalence in the online dating world,” says Edmunds of Global Dating Insights.